Invest in the most promising
segmentof the retail area

The national fashion market generates billions of reais annually, driven by consumer behavior in times of the buoyant economy. One of the highlights is kid’s fashion: a universe where children and adults live connected to fashion novelties. Here the biggest trend is success!

Cia. hering

With more than 130 years of expertise, credibility and results, Cia. Hering is the largest apparel products Company in Brazil and the second largest in Latin America. Its portfolio is a benchmark in the segment and provides renowned brands Hering, Hering Kids, PUC and dzarm. Its working philosophy is connected with the latest trends and market requirements, following all transformations in Brazilian retail fashion.


PUC has been in perfect harmony with fashion and comfort ever since 1979, and was the pioneer in bringing the fashion universe to kid's clothing with added value.

The brand offers a complete range of clothing and accessories, with products full of irreverence and a bright range of colors, always combining global fashion trends with the Brazilian climate.

Trendy and colorful, the style of the designer brand is for children who know what they want. The products can be coordinated, enabling the composition of modern and versatile looks, ready for special occasions and everyday life, including pajamas, underwear and beachwear lines, which are a great success with the children.

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